Issue 2

In our first edition of VIEW, published in October 2008, we argued that the food chain was entering a third post-war era, one in which food has become a truly globalised industry. In just three months the scale of impact this new era will bring is becoming abundantly clear. The ramifications of this new era provide the theme for this second, winter edition of VIEW.

VIEW, Issue 2, January 2009
Our view- Bucking the trend (pdf document)
The strategic implications of the global economic downturn for UK food and farming businesses.

EFFP's Retail Food Price Forecast and commentary (pdf document)

EFFP's Affordability Index (pdf document)

Q&A (pdf document)
An interview with Marc Bolland, Chief Executive, Wm Morrison Supermarkets
Marc explains how consumers are changing their purchasing behaviour to manage food inflation and gives cause for optimism, as he believes consumers will not sacrifice the quality and freshness of the food they put on the table, because of the economic downturn.

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