Past VIEWs

From feedback we have received from key industry leaders, VIEW is becoming an essential read. We created VIEW because the food and farming businesses we work with told us how it was more important than ever to understand what is happening in the business environment, and how in turn this will change the dynamics of their industry and the opportunities available.

Each issue of VIEW picks a core theme and within the first four we have provided innovative analysis and insight on the following:

Issue 1: The strategic implications of the new era for farming and food.

Issue 2: The impact of the global economic recession on UK farming and food businesses

Issue 3: Investment in British agri-food; where it has come from and what the opportunities are

Issue 4: How supply chain relationships between farming and food businesses are evolving

Issue 5:  This issue outlines four possible scenarios that show how food affordability may evolve over the next 10 years.

Issue 6: We explain why food companies are adopting a more integrated approach to managing their supply chains. We also outline our practical step-by-step framework that can help you unlock the commercial benefi ts of integration.

In the first issue of VIEW we launched EFFP's Retail Food Price Forecast (featured in each following issue).

Our forecast explains the main drivers behind the movements in retail food prices and what we expect to happen in the next two years. Understanding how this will impact the consumer is vital, so we then developed our Affordability Index Forecast which shows whether food is likely to be more or less expensive over the next two years. This was launched in our second issue and remains a regular feature.

What do those at the helm of industry make of all this? Interviews with Tim Slater, DHL; Marc Bolland, Wm Morrison Supermarkets; Stewart Gilliland, Muller Dairy UK; Steve Easterbrook of McDonalds and most recently John Latham, Camgrain, all provide practical examples how they view the changing business environment and explain how the businesses they run are responding to it.

View

VIEW will be published on a quarterly basis.

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