EFFP facilitated the merger of Grainfarmers and Centaur Grain to form a major new national grain marketing and input supply business. We worked closely with both parties from the outset helping them to develop, plan and implement the deal.
THE BUSINESS CHALLENGE
A series of mergers and acquistions during the 1990s had left Grainfarmers with a national presence in the grain sector but a fragmented business with a lack of clarity in ownership and purpose. Centaur, on the other hand, was looking to build its core strategy of forming long-term relationships within the food chain into a larger more influential business offering.
HOW WE HELPED
EFFP was engaged by both parties to provide an independent lead to discussions, project manage and give direct support and advice to the merger process, inlcuding:
- Strategic development;
- Business planning;
- Legal structuring;
- Integration planning;
- Brand development;
- Marketing and communications;
- Professional development.
Working with other advisers, including corporate financiers and legal teams, EFFP had a leading role across multiple workstreams throughout the process and continues to remain actively involved in the provision of advice and support to Openfield.
“EFFP’s team provided a compelling combination of quality advice, project management skills, sector knowledge and hard work. Moreover their independence and ability to focus on the new company realy helped us to deliver this complex transaction.”
Tim Davies – Chief Executive, Openfield