Compass Group UK and Ireland engaged EFFP to implement a ‘back to farm’s upply chain for chicken which would conform to the RSPCA’s Freedom Foods accreditation standards and deliver high value quality poultry products with known provenance. The work has resulted in a dedicated supply arrangement between Compass and Norfolk-based producer Traditional Norfolk Poultry, who are now working together to build demand for the product among Compass’ diverse range of clients in the food service sector.
THE BUSINESS CHALLENGE
Compass was determined to offer its clients a supply of chicken reared to high welfare standards coupled with known provenance. However, due to the highly consolidated and integrated nature of poultry production, and its focus on the large volumes demanded by the major multiple retailers, it was difficult to find a producer capable of fulfilling this need. The challenge was therefore to find a supplier and establish a supply chain with strong farming connections which was capable of delivering what was required.
HOW WE HELPED
Compass engaged EFFP to take a good idea and make it work in practice. This started by agreeing clear objectives backed by targets and milestones.
First up was finding potential suppliers. This meant agreeing the criteria with Compass and then using EFFP’s broad knowledge and contacts within the farming and food industry to draw up a shortlist. A series of informal meetings were organised and held with potential suppliers to explain the opportunity and gauge initial interest. The sessions were also used to understand the capability of the potential supplier in terms of accreditation, production protocols, volume capability and importantly the link back to the farming units.
For Compass, it was particularly important that the suppliers had a proactive and positive attitude and mindset. EFFP saved considerable time by finding suppliers who were open to new ideas and ways of operating.
“Compass was determined to lead the way in supplying high quality, welfare friendly chicken for our clients.With EFFP’s expertise, knowledge and drive as well as Traditional Norfolk Poultry’s innovative approach to poultry production, we believe we have achieved this goal.”
Chris Ling – Category Buyer, Compass Group UK and Ireland